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In the fast-paced realm of customer experience (CX), navigating the currents of change requires more than just a compass. Professionals must stay ahead of trends
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If you had to name a few mobile apps that an average user has downloaded on their phone, what would it be? Chances are you
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Immersiveness is a way of perception that determines the factor of changing consciousness. We can see various examples of immersive experiences in movies, theatrical performances,
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Making your app users complete an action that adds to your end goal is becoming increasingly difficult. The reason being, if they don’t associate with
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Creating an app isn’t easy. But what’s more challenging, is creating a strategy that continues to bring you users even months and years after you
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It is hard to overestimate the role of mobile app localization in the modern market, especially nowadays, with billions of smartphone users worldwide. The mass
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Targeting mobile users is no longer just an internet marketing trend. The mobile application market is a large-scale competitive arena in which hundreds of players
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