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In the fast-paced realm of customer experience (CX), navigating the currents of change requires more than just a compass. Professionals must stay ahead of trends
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After the release of the app, it is crucial to track the correct metrics, understand their meanings, and build marketing strategies on this basis. Measuring
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Back at the beginning of the century, game console developers made games only for their consoles – that is, they worked on only one console.
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App stores are the main source of incoming traffic and downloads for mobile apps. But a search engine can become the second channel for app
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An online community is a group of people who share the same interests and communicate with each other via the Internet. These communities are often made up of
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Acquiring mobile users is increasingly becoming a challenge for businesses. But as the digital world moves towards mobile, businesses need to consistently make efforts to remain
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Push notifications are an integral part of re-engagement strategies aimed at boosting users’ lifecycle. If implemented right, push notifications can become one of the most attention-grabbing communication
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