Payment Shield

Paymentshield Boosts Customer Satisfaction to 4.25 By Automating Intent-Based Customer Support Workflows

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Overview

Paymentshield, a preeminent insurance intermediary in the UK, is known for its unwavering commitment to exceptional customer service. This dedication became even more critical during the onset of the COVID-19 pandemic, a period rife with fear and uncertainty for both customers and insurance administrators. Faced with the challenge of maintaining its high service standards in a rapidly changing environment, Paymentshield sought a digital transformation to enhance its customer support journey, particularly as remote work became the norm. Turning to Helpshift’s innovative solutions, Paymentshield embarked on a journey to elevate its customer support experience to new heights.

The Challenge

Prior to its digital transformation, Paymentshield’s unique customer support model had insurance administrators doubling as customer support representatives. This led to a deluge of phone calls and emails, with administrators manually addressing a wide range of client issues. The process was time-consuming and often resulted in extended wait times in call queues or delayed email responses, detracting from the administrators’ primary roles and impeding the swift resolution of customer inquiries. As the pandemic intensified the volume of customer inquiries, Paymentshield recognized an urgent need for digital support capabilities that could automate the support journey, reduce resolution times, and ultimately bolster customer satisfaction.
Payment Shield - Challenge

The Solution

Paymentshield partnered with Helpshift to devise a tailored support solution that catered to both policyholders and insurance brokers. By leveraging Helpshift’s Smart Intents, Paymentshield implemented 30 automated, user-facing bot journeys that guided users through a self-service workflow, providing general policy information and instructions on accessing documents online or discussing claims. The introduction of Smart Intents formed the cornerstone of 90% of support journeys, maximizing automation and enabling swift resolutions for clients.

Moreover, Paymentshield employed Helpshift’s in-app feedback bots to enhance feedback collection beyond mere star ratings, allowing for more detailed customer insights. To extend support beyond regular business hours, Paymentshield customized issue fields to differentiate workflows for “during hours” and “out of hours,” ensuring customer inquiries could be addressed through automated deflections and bots even when live agents were unavailable.

The Results

The impact of Helpshift’s solutions was immediate and significant. In the first week post-implementation, Paymentshield experienced 496 requests, with 100% handled at least partially through automation. The average resolution time was a mere 3.26 minutes, and 82% of issues were fully resolved by automated bots. Over time, the use of automated chat functions rose dramatically, with bots handling 36% of overall contact by December 2021.

Since deploying Helpshift, Paymentshield has seen a 57% reduction in average cancellations and a 6% overall increase in conversions compared to the 18 months prior. In 2021 alone, more than 3,000 fully automated chats related to new or existing claims were serviced, saving over 340 hours. Employee satisfaction also soared, as agents could focus on more significant requests. This combination of improved employee engagement and expedited resolution times culminated in a customer satisfaction score that reached an all-time high of 4.25 in January 2022.

The transformational journey of Paymentshield with Helpshift’s support solutions showcases a remarkable synergy between technological innovation and customer service excellence, setting a benchmark in the insurance industry for customer support workflows.